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Long term vision for a sustainable Welsh agricultural sector unveiled
December 16, 2020
on December 15, 2020
  • DateDecember 15, 2020

Ear to the Ground Podcast

Ear to the Ground Podcast

Ear to the Ground Podcast

Ear to the Ground is the first podcast of its kind, to be available in both English and Welsh, that shares technical information, advice and inspiration to the farming community of Wales.

Aled Rhys Jones hosts and produces the podcast on behalf of Farming Connect, alongside Jim Ellis; a farmer, entrepreneur and videographer from the Lleyn Peninsula.

A new episode is released every fortnight and you can listen to them via Apple, Spotify, Google as well as the Farming Connect website. A selection is also shown below.

1Growing people and a successful business with Rhys Williams, Trygarn


Dairy farmer, Rhys Williams, is a firm believer in developing and growing people – an ethos that’s enabled him to grow his enterprise to encompass over 2,000 acres and milking over 2,000 cows. Tune in to hear his story.
2Farming with Will ‘Rock & Roll’ Evans


In episode 50, we meet the well-known farmer, writer and podcaster; Will Penri Evans. Will farms with his wife and four daughters at Lower Eyton Farm near Wrexham. He’s become a high-profile figure within UK agriculture through hosting the Rock & Roll Farming Podcast and becoming a regular columnist with the Farmers Weekly. He talks about his farming journey, the remarkable reach and impact of his podcast and how ability, not gender, is everything when it comes to farming.
3The Road to Regen


In this episode, we meet Sam Carey who is in the process of establishing a new dairy farm in Machynlleth using the principles of regenerative farming. We’re also joined by one of our regular contributors on the podcast, Rhys Williams of Precision Grazing.
4Business planning and the future of farming with Euryn Jones


Farmers are facing major change over the next few years. In this podcast, Euryn Jones, HSBC's Deputy Head of Agriculture and Chair of Farming Connect’s Strategic Advisory Board, shares his vision and advice on how to prepare your farming business for the future.
5Excitement in the sheepdog world


There is excitement in the sheepdog world! With dogs selling well and many world records having been broken recently, interest in training sheepdogs is on the rise in Wales. And back in 2018, a group of young farmers came together to form an Agrisgôp group to learn more about the craft. In this episode, we meet two members of the group; Dewi Jenkins and Elin Hope, as well as their leader; Elen Pencwm.
6Carbon neutral farming - the path to net zero


The government has set a target of reaching ‘net zero’ in terms of greenhouse gas emissions by 2050 and the NFU wants to see farmers reaching that target by 2040. But how are we going to get there? What is ‘net zero’ and what does it mean for farmers in Wales? To tackle these questions we catch-up with Hugh Martineau from Brecon, who is a part of a group of farmers who have come together to try and map out the path to ‘net zero’.
7All grass wintering system and building business resilience through grazing management


We recently visited one of our Prosper from pasture group members Bleddyn Davies, Blaenglowon Fawr, Talgarreg, Ceredigion to hear how his grazing management has evolved since enrolling on the programme and how this element now drives his business aspirations for the future.
8Agriculture needs the Environment and the Environment needs Agriculture


Those were the sentiments of this week’s contributor, Prysor Williams. Aled Jones asks Prysor to share his vision for Welsh Agriculture for the next ten years and how Welsh Farming needs to grasp the opportunity to develop its brand of environmentally friendly and high animal welfare produce.
9Stronger together- Neighbouring farms move from the conventional to set up a dairy joint venture


In this episode we meet two progressive farmers, Emyr Owen and Gwydion Jones who have decided to join forces and set up a spring calving herd on the hills above Llanrwst.

10Marketing Welsh Meat with Food and Drink expert Mark Mc C


An unprompted interview with food and drink marketing expert Mark Mc C to discuss how we market our Welsh produce and how the food and drink industry in London see's the Welsh brand.
11Diversifying into holiday accommodation – the story of Plas Gwyn farmhouse


Despite the challenges the tourism industry has faced in recent months due to the Covid-19 pandemic, there has been a renewed interest in diversifying into holiday accommodation. With more people considering holidays within the UK, could this be an opportunity for farming businesses? In this episode, we hear the story of one our co-presenters, Jim Ellis, who’s family has combined farming with tourism for many years and Jim has recently completed a major renovation project of Plas Gwyn farmhouse. Tune in to hear more about his experiences and how Jim has put his skills in social media marketing to good use.
12Ear to the ‘New Zealand’ Ground with Rhys Williams


Earlier this year Rhys Williams of Precision Grazing Ltd visited New Zealand to meet leading agribusiness consultants, to observe sustainable livestock productions systems and to asses how their agricultural industry in responding to the environmental challenges. Tune in to find out what he learnt.
13Diversifying into selling Biltong


In 2017, Michael and Rachel George, had the idea to take beef from their family farm and turn into biltong – a meat snack inspired by South African culture. Three years later, the production has outgrown their kitchen to a purpose-built premises and they have successfully developed the “From Our Farm” brand. Tune in to hear their story.
14Farm Diversification with Jeremy Bowen Rees


In the first of a series of episodes looking at farm diversification, Jeremy Bowen Rees, Managing Director of Landsker Business Solutions, talks through the key considerations when developing a new rural enterprise, the emerging trends and future opportunities.
15Growing Christmas Trees with David Phillips


Growing Christmas Trees with David Phillips, Clearwell Farm, Cardiff, who has recently taken advantage of Farming Connect’s Management Exchange programme. Aled and Jim visit the farm at the busiest time of the year for them.
16John Yeomans (Management Exchange)


This episode comes from an area called Adfa near Newtown, the home of John Yeomans and his family at Llwyn y Brain Farm. John farms in partnership with his wife, Sarah, and the farm extends to 284 acres. They keep a suckler herd of about 70 cattle and a flock of 500 Beulah Speckled Faced Ewes.

The reason Aled and Jim have gone to see John is to hear more about his research project through Farming Connect’s Management Exchange programme, which enabled him to visit Ireland and Finland to broaden his understanding of how to improve grassland utilisation and to look at better grading systems for beef and lamb carcasses.
17Innovation & Diversification Wales


In this episode, Aled and Jim will be sharing some highlights from Farming Connect’s new event called Innovation and Diversification Wales. The podcast includes discussions with Daniel Sumner of Microsoft, Geraint Hughes of Madryn Foods, Wilfred-Emmanuel Jones (The Black Farmer), Cath Price of Upper Hall Farm and Eirwen Williams, Head of Farming Connect together with a number of the trade exhibitors and visitors.


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© 2021 AR Y TIR / ON THE LAND is the trading name of ON THE LAND CYF.


ON THE LAND CYF is a private limited company registered in England and Wales. Company Registration Number 12183952. Registered Office: Talfan, 7 Alan Road, Llandeilo, Carmarthenshire, SA19 6HU. AR Y TIR / ON THE LAND is also a trading name for Aled Rhys Jones Chartered Surveyor which is registered as a firm regulated by RICS. Firm Registration no. 823238.
Mae ON THE LAND CYF yn gwmni cyfyngedig preifat a gofrestrwyd yng Nghymru a Lloegr. Rhif Cofrestru’r Cwmni 12183952. Swyddfa Gofrestredig: Talfan, 7 Heol Alan, Llandeilo, Sir Gaerfyrddin, SA19 6HU. AR Y TIR / ON THE LAND yw enw masnachu Aled Rhys Jones Syrfëwr Siartredig hefyd ac mae wedi ei gofrestru fel cwmni a reoleiddir gan RICS. Rhif Cofrestru’r Cwmni 823238.
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