About Us


ON THE LAND is an independent advisory business dedicated to sharing news and opportunities for rural business owners and entrepreneurs. With the rural economy facing a period of unprecedented change, there is a growing need to share information, best practice and to embrace new business opportunities.

That’s why we established ON THE LAND to help grow the rural economy through a range of professional services and by creating an online hub of information, news and details of exciting new business ventures.


Aled Rhys Jones

BSc(Hons), MRICS, FAAV, NSch

AR Y TIR / ON THE LAND was established by Aled Rhys Jones. With over 10 years’ experience as a Rural Chartered Surveyor having worked in both the private sector and as a senior executive for a leading national charity, Aled wanted to set-up his own business. But he didn’t want to take the conventional land agency approach. He wanted to do something different. He wanted to push the boundaries.

He recognised that businesses need to become more creative and innovative in their approach. So, he set out to establish this dynamic, fresh and modern advisory business which includes a news hub and a platform to promote new business and personal development opportunities.

Drawing on his experience as a surveyor, valuer, facilitator, broadcaster and start-up business owner, he provides a range of strategic and operational advice to rural businesses, public and private bodies.


Securing the best possible outcome often requires a team approach. Therefore, we frequently collaborate on assignments with other consultancy partners, surveyors, solicitors, accountants, planners and freelancers to assemble the best possible mix of skills and expertise for each individual instruction.


Are you passionate about land-based businesses? If you are, we would love to hear from you. We are always expanding our team and looking at ways to increase our range of professional services. So, if you feel you can add value to ON THE LAND, please get in touch through our contact page.